Did you know about 70 million blog posts get posted each month by WordPress users alone?
This means each and every blog post you create has some serious competition. For your blog posts to stand out, you need to know what you should and shouldn’t be doing to attract readers.
A good first step is learning the most common blog writing errors so you can be sure to avoid them as you continue updating your blog. Continue reading to learn eight things to avoid when writing blog posts.
1. Not Knowing Your Audience
Knowing your audience is one of the most important parts of running a successful blog. Therefore, all the content you put out should keep your audience in mind.
For example, would your audience enjoy reading short articles that get right to the point? Or would they rather read a longer article filled with stats and resources to check out?
Knowing the answer to questions like this will help you create content that appeals to the people you’re targeting, making them much more likely to read something, enjoy it, and come back for more.
2. Posting Inconsistently
For people to continue coming back for more, you need to have new content for them to enjoy. Would you keep returning to a blog if every time you checked it, there was nothing new to read? The answer is probably no.
Try to keep up with regular blog posts by having a posting schedule. Depending on the niche of your blog and how many readers you get, posting several times a week might be a viable option.
Ideally, you will post at least one new blog per week.
3. Choosing Quantity Over Quality
Posting regularly is essential, but your quality shouldn’t suffer just for you to get something up on your site.
It’s better to take the time to create posts the reader can genuinely identify with than it is to stuff in as many blogs as possible and hope someone enjoys one of them.
It’s also important to find the balance between posting too little and too much because you don’t want to overwhelm readers.
4. Covering Topics Over and Over
If you have thousands of blog posts, chances are you’ll end up covering a topic more than one time. However, covering the same subject over and over will quickly lead readers to look elsewhere for information.
If you struggle when coming up with topics for blogs, try using this blog topic generator to come up with a new spin on topics you might have covered before. It can also help you think up entirely new things to write about.
Your readers with undoubtedly find this refreshing!
5. Writing Poorly
One thing that might be more important than how often you post or what you talk about is how you write it. Readers will stay away if your writing is too technical, filled with errors, or has some other unattractive quality.
To help prevent this from happening, try using an online tool to double-check your work for spelling or grammar errors. It also helps if you read your content out loud. Your brain can catch mistakes more easily this way.
6. Not Crafting an Engaging Headline
Your headline is often the first point of contact with people. Your article could be filled with interesting information, but if a sub-par title is paired with it, chances are people won’t begin reading it to see.
When writing blog titles, try to give the reader a good idea of what the article will be talking about while still enticing them to read. It’s crucial to avoid titles that are too general or titles that seem more like clickbait than anything else.
If you can do this, you will surely draw in more readers than before.
7. Focusing Too Much on Selling
If all of your blog posts are solely about the products or services you offer, you’re focusing too much on selling. Instead, a blog should be mainly about sharing information with people and positioning yourself as an expert.
Slipping in a link to your product page or having a blog that talks about what you do here and there is okay, but your blog should be about other things overall.
Establishing trust and getting people to your site is more important than broadcasting things in hopes of making a quick sale.
8. Neglecting Best SEO Practices
Using SEO for blogs is crucial if you want to show up on the first page of search results.
Did you know most people won’t look beyond the first page of search results? Whether it’s because they don’t trust them or don’t want to waste their time, people most often click on one of the first few results that pop up.
Using SEO is essentially the only way to end up in those first few results without paying for an ad.
Even using basic SEO practices throughout your writing, such as using specific keywords, can make a difference in how search engines view your content.
Avoid These Top Blog Writing Errors
There are countless benefits to having a blog if you own a business. But, unfortunately, those benefits can be lost if you fall victim to these common blog writing errors.
The eight mistakes brought out here should be avoided at all costs if you want to have a successful blog. If you can adjust your writing to counteract these mistakes, you should see good results in no time!
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